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Studies show that between 70% – 80% of consumers research a company before visiting the small business or making a purchase with them.

Therefore, search engine optimization is important to your business. Giving signals to these web directories that your business can answer the user’s questions. By being an authority on questions related to what your business provides you can rank higher and in turn receive more organic traffic to your website. This traffic can turn into sales, inquiries, form fill-outs, or phone calls.

That is where PHN Solutions comes in, our digital marketing specialists will walk you through each facet of digital marketing and will guide you in the right direction. We understand that every business has different needs, and we can custom tailor a campaign to fit your budget and needs.

The Different Facets of SEO

Exploring The Different Types of Optimization

On-Page SEO

On-page SEO is the process of optimizing content on your website for search engines and users alike. Common practices include tasks such as refining content, optimizing titles of your webpages, or creating a healthy internal linking profile. A large majority of this work coincides with the findings of our keyword research document and brand discovery meetings.

Google in their documents of how they rank web pages came out with this quote:

“The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant."

Off-Page SEO

Off-page SEO are the actions and efforts taken away from your site to increase rankings. Building backlinks is one of the best ways to improve rankings. Having trustworthy and reputable sites on the web directly pointing to you lets search engines know that you have quality content. While getting backlinks from other websites is the most common method of off-page SEO, other methods such as guest blogging, social networking, and citations also count as off-page SEO.

Technical SEO

Technical SEO refers to the work done on the backend of the website to improve indexability, crawlability, as well as page speed. Search Engines reward websites that display a handful of specific characteristics. This includes things like good load times, a proper XML sitemap, having an SSL certificate, having structured data, and more. While a lot of this work isn’t seen on the front end, most of it is vital in ranking as well as user experience.

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We believe in making sure we develop solid partnerships with all of our clients. All our initial meetings, walkthroughs, and quotes with you are completely free to make sure we are a good fit for you or your business. Click one of the buttons below to see how we can help you!